Financing Theatre

We came across an article this week about a theatre in England that is taking creative ticket pricing to the next level: by letting audiences decide their ticket price after they see the show. This is a first for a major theatre company and could be the next trend in ticketing, especially for companies trying to grow their audience or attract new theatregoers.

Here's the article:

Do you think this is a good idea? How would you respond to this kind of incentive? Let us know in the comments.

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